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Bringing Simplicity to a Complex Process

Kal Tire is Canada’s largest independent tire dealer as well as North America’s second largest commercial tire dealer.

The company was looking to offer an enhanced level of service to their customers in areas such as product selection, visualization and personalization, as well as in booking appointments with Kal Tire specialists for tire installation. The goal was to go above and beyond what is traditionally delivered in this industry.

“By providing exceptionally detailed information on tires and accessories via a detailed and highly-specialized product selection tool, Kal Tire aims to be Canada’s premier online destination for tire information.”

GREG WARING
VP Marketing at Kal Tire

OSF COMMERCE HAS HELPED KAL TIRE OBTAIN

INCREASED
LOYALTY

 

FEWER
RETURNS

 

IMPROVED SALES
GOALS

 

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Kal Tire’s website was first replatformed over to Salesforce Commerce Cloud. OSF then integrated their Retail.net POS system with Salesforce Commerce Cloud – making this the first storefront integration of these two technologies. The company is now equipped to leverage both the sales and customer service functionalities provided from each platform. The customer’s journey is fully supported at every step of the way.

STREAMLINING THE CUSTOMER'S OPTIONS

The website features a sophisticated appointment booking tool backed by a geolocation feature that helps shoppers discover the closest store where they can obtain service. A guided path to purchase was created to help shoppers find the best products for their specific vehicle. Considering there are 150 different attributes to be evaluated, this can be a challenging process.

OSF also integrated a product visualizer to allow customers to view how wheel options appear on their car or truck.

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GET THE FULL SUCCESS STORY