Clarisonic was founded in 2001 by a team of scientists and engineers in Seattle, Washington. The company began by combining proprietary technology with an innovative vision to transform skin. Three years and 40+ patents later, the Clarisonic Classic Sonic Skin Cleansing System was launched in 2004. Since then, Clarisonic has continued to grow and innovate, bringing new ideas to life - including the Opal Sonic Infusion and the Deep Pore Brush head. Today, Clarisonic has surpassed that original vision, transforming the skincare industry.
As part of a major re-platforming initiative for their ecommerce sites, L’Oréal Canada once again turned to OSF Commerce to lead the switch to the powerful and scalable Salesforce Commerce Cloud platform. Along with the platform migration and back-end integrations, OSF performed extensive front-end and UX upgrades to create a memorable and easy-to-use shopping experience.
Building on the Past
After completing two successful projects with OSF in the past (Biotherm & Shu Uemura), L’Oréal Canada once again turned to their Québec-based technology partner to roll-out the same results for the Clarisonic Canada website, this time with only two months to deliver the integrated ecommerce solution. By using the core architecture developed for Biotherm on Site Genesis 2.0, OSF was able to save considerable amounts of time and money from the start.
“Having the core architecture in place is a huge advantage for a multi-brand project,” stated Gerard Szatvanyi, President and CEO of OSF Commerce. “After the initial development, we are able to roll-out multiple brands in several different languages in a matter of weeks, not quarters. This is something I see many large retailers embracing in the near future.”
Upgrading the User Experience
With the core development already in place, L’Oréal Canada and OSF were able to focus on analyzing site performance and creating UX/UI enhancements aimed to boost conversion and drive online revenue. Customers can now access the site from any device thanks to responsive design, a development method where the website recognizes the size and resolution of the device accessing the site, and automatically adjusts the layout and images accordingly. Responsive design is compatible with nearly any screen size or device, eliminating the need to develop separate websites for smartphones, tablets, laptops and desktops.
“Having an easy-to-navigate mobile site is important not only for driving online sales, but for supporting in-store customers as well,” says Jessica Reyfish, eBusiness and Digital Marketing Specialist at Clarisonic. “When customers have the ability to access detailed product information and customer reviews as they are shopping, they are equipped to make better purchasing decisions and develop confidence in your brand.”
This simple enhancement can turn casual browsers into paying customers simply by providing a mobile-friendly layout enabling simple and user-friendly transactions.
Additional storefront upgrades include multi-language support for French and English, complete with an IP redirect feature that identifies where the site is being accessed and automatically displays correct site. Social media integrations enable customers to easily share and post Clarisonic products through Facebook, Pinterest and Twitter – generating brand awareness and integrating another channel for L’Oréal Canada to engage with customers.
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