Replatforming for Omnichannel Excellence
Ecommerce platform considerations to support an omnichannel strategy.
Modern consumers move seamlessly across digital and physical touchpoints. Can your ecommerce platform keep up? Omnichannel solutions provide retailers with many valuable benefits - from a consistent brand experience to real-time customer data and cross-selling capabilities - but not every ecommerce platform has the features needed to support a fully integrated solution. There are several key questions you should be asking to determine if your ecommerce platform has what it takes. In this white paper you will learn:
- What is omnichannel and why is it important?
- Features to look for in an ecommerce platform
- How mobile optimization can make all the difference
- Which enterprise and 3rd party systems need to be unified