“Working with OSF Webmastering support means that we have a solid partner to implement our vision. The support is always there so we can just focus on creating new business.”
Baccarat Marketing Team
OSF integrated marketing plans and created a more coherent experience for users on eight global sites across North America, Europe and Asia. OSF and Baccarat teams developed new user experiences, and integrated a new minisite solution on all Baccarat sites.
The minisite aligns all global deployments of Baccarat’s marketing campaigns and helps reduce the steps required between a user’s arrival to the site and the product page level.
Additionally, OSF Commerce enhanced Baccarat’s email marketing strategy by introducing a new animated layout for their newsletters. This new solution enhances the browsing experience and facilitates a swift path to discover their desired products. The result gained is both improved conversion and bounce rates.
Both the minisite and newsletter solutions were designed to work on a variety of browsing experiences—mobile, tablet or desktop. The ability to use multiple devices empowers users to participate in an innovative and dynamic shopping experience.