Better Understand Your Customers' Behavior

Site-wide tag management integration

with pre-defined behavioral triggers


Customer BEHAVIOR TRACKER 2.0 is now updated and SFRA compatible. This Salesforce Commerce Cloud cartridge helps you know more about how visitors use your website, providing comprehensive insights into how customers browse pages, shop, and checkout.

OSF’s Customer BEHAVIOR TRACKER 2.0 cartridge facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud. Incorporate multiple services into one asynchronous tag to get advanced reporting functionalities.

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  • SFRA Ready

    New! SFRA compatible

    Customer BEHAVIOR TRACKER 2.0 is now compatible with SFRA, Salesforce Commerce Cloud’s new customization model and blueprint for site design that builds sites faster and has hundreds of out-of-the-box features.
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    New! Added Events

    Apart from the built-in triggers already in this cartridge (shopping cart actions, checkout funnel, and purchase confirmation), this version has new events to give a more in-depth look at what your website visitors are doing. They are set at the product detail page level and triggered by clicking, scrolling, and hovering over different pieces of product information, including product images, size, and composition detail.
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    Manage all of your website’s tags in one single container. Quickly add or remove tags in order to build a unified roadmap for your visitors. Improve page load time by firing the tags that matter to you most, and optimize tag management with minimal involvement from your IT team.
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    Track events related to what products your customers view and many other details about their browsing, shopping and checkout actions. The plug-in comes with the Google Analytics Enhanced Commerce conversion tracking tag and other pre-defined transactional triggers, such as category, product detail, and search pages, as well as shopping cart actions, checkout funnel, and purchase confirmation.
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    Reduce cart abandonment and increase conversions with strategies grounded in sound customer data. See checkout funnels associated with product categories, product lists and sales performance, unifying the details provided by Salesforce Commerce Cloud and Google Analytics alone.
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    Choose to enhance the data layer with your business-specific transaction data tags and improve analytics by defining custom variables and tracking on-site events. Add your custom triggers for a more effective, high-performing marketing strategy.
Resources area


Related Articles, White Papers,

Infographics & More

  • Urban Barn
    Urban Barn Case Study

    OSF implemented Customer BEHAVIOR TRACKER, the only cartridge that facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud. This will help Urban Barn gain comprehensive insights into their customers’ page browsing, shopping, and checkout behavior.

    Read Case Study
  • Customer-Behavior-Tracker-article
    It’s difficult to know what customers are really doing on your site, and not having access to analytics puts you at a serious disadvantage. Leveraging Google Tag Manager into Salesforce Commerce Cloud can help you to gain insight through relevant analytics. Read Article
  • Marmot
    Discover how Marmot, outdoor clothing and sporting goods retailer explores shopping behavior and optimizes checkout processes with OSF Commerce’s products. READ PRESS RELEASE
  • L'Oréal México


    Find out how our Google Tag Manager implementation helped Kiehl’s and Lancôme collect refined analytics on customers’ shopping behavior at every step of their journey.


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Our Salesforce Commerce Cloud Expertise

salesforce commerce cloud Level 2 Certified salesforce commerce cloud LINK Joint Customer salesforce commerce cloud Support Certified

Winner of the Bolty Award in the Retail Category at Dreamforce 2018 and Salesforce 2016 Partner Innovation Award in Retail, we’ve successfully launched over 200 stores for more than 80 brands, helping global merchants achieve international, omnichannel and commerce optimization goals. We are a Level 2 certified partner with a substantial Commerce Cloud practice size of over 210 specialists, a LINK Joint Customer and Support Certified, with over 15 cartridges developed for Salesforce Commerce Cloud, having our products used by numerous customers around the world.

Our end-to-end consulting and implementation services enable us to deploy online stores on time and on budget. Our work has demonstrated we have a deep understanding of business models, which ensure we are qualified to develop any custom work to your complete satisfaction in a fast and cost-effective manner.

For questions, or to request a free consultation, fill out the form above or send us an email at, describing the nature of your request.