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Customer BEHAVIOR TRACKER 2.0

Measure Shoppers’ Actions

Customer BEHAVIOR TRACKER 2.0

Customer BEHAVIOR TRACKER 2.0 is now updated and SFRA compatible. This Salesforce Commerce Cloud cartridge helps you know more about how visitors use your website, providing comprehensive insights into how customers browse pages, shop, and checkout.

OSF’s Customer BEHAVIOR TRACKER 2.0 cartridge facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud. The product incorporates multiple services into one asynchronous tag to provide you with advanced reporting functionalities.

Main Features

  • SFRA Ready

    New! SFRA compatible

    Customer BEHAVIOR TRACKER 2.0 is now compatible with SFRA, Salesforce Commerce Cloud’s new customization model and blueprint for site design that builds sites faster and has hundreds of out-of-the-box features.
  • BL icon 3

    New! Added Events

    Leverage new events to get a more in-depth look at what your website visitors are doing. They are set at the product detail page level and triggered by clicking, scrolling, and hovering over product information, including product images, size, and composition detail.
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    ALL TAGS IN ONE PLACE

    Manage all of your website’s tags in one single container. Quickly add or remove tags to build a unified roadmap for your visitors. Improve page load time by firing the tags that matter to you most, and optimize tag management with minimal involvement from your IT team.
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    EVALUATE CUSTOMERS’ BEHAVIOR

    Track the browsing, shopping, and checkout actions of your customers. The plug-in comes with the Google Analytics Enhanced Commerce conversion tracking tag and other pre-defined transactional triggers, including category, product detail, and search pages, among others.

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  • What our clients are saying

  • “Having implemented Customer BEHAVIOR TRACKER, we have reduced page load time and gained better insight into events related to what products our customers are searching and viewing, from where the product was added to the cart, what products were removed from the cart and many other details about their browsing, shopping and checkout behavior.”
    Jeff MilbournDirector of eCommerce Technical Apparel at Marmot
related products

Resources

Related Articles, White Papers, Infographics & More

  • Case Study Urban Barn
    Urban Barn

    OSF implemented Customer BEHAVIOR TRACKER, which will help Urban Barn gain comprehensive insights into their customers’ page browsing, shopping, and checkout behavior.

    Read Case Study
  • Article Small image Online Customer Behavior
    ONLINE CUSTOMER BEHAVIOR

    It’s difficult to know what customers are really doing on your site, and not having access to analytics puts you at a serious disadvantage. Leveraging Google Tag Manager into Salesforce Commerce Cloud can help you to gain insight through relevant analytics.

    Read Article
  • Press Release Marmot

    Discover how Marmot, an outdoor clothing and sporting goods retailer explores shopping behavior and optimizes the checkout process with OSF Commerce’s products.

    READ PRESS RELEASE
  • Press Release LOreal

    Find out how our Google Tag Manager implementation helped Kiehl’s and Lancôme collect refined analytics on their customers’ shopping behavior at every step of their journey.

    READ PRESS RELEASE

See how it works!
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Our Salesforce Commerce Cloud Expertise

Salesforce Commerce Cloud Level 2 CertifiedSalesforce Commerce Cloud LINK Certified PartnerSalesforce Commerce Cloud Support Certified

Winner of 2019 Bolty Award for Best Digital Experience in the Retail and Consumer Goods, 2019 Salesforce Partner Innovation Award for Customer 360, Bolty Award in the Retail Category at Dreamforce 2018 and Salesforce 2016 Partner Innovation Award in Retail, we’ve successfully launched over 200 stores for more than 80 brands, helping global merchants achieve international, omnichannel and commerce optimization goals. We are a Level 2 certified partner, a LINK Joint Customer and Support Certified, with over 15 cartridges developed for Salesforce Commerce Cloud, having our products used by numerous customers around the world.