Understand Your Customers' Behavior

Site-wide tag management integration

with pre-defined behavioral triggers


Adapt to the changing behavior of your buyers and continuously add to your ecommerce success with Customer BEHAVIOR TRACKER, the only LINK cartridge that facilitates the integration of Google Tag Manager with Salesforce Commerce Cloud (formerly known as Demandware). You will be able to incorporate multiple services into one asynchronous tag, providing advanced reporting functionalities. The cartridge comes with a pre-defined set of tags with triggers, which allow you to track main events related to your customers.

Customer BEHAVIOR TRACKER has received the LINK Joint Customer trust badge from Salesforce Commerce Cloud. See LINK Marketplace listing here.

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    Manage all of your website’s tags in one single container. Quickly add or remove tags in order to build a unified road map for communications with your visitors. Improve page load time by firing the tags that matter to you most, and optimize tags management with minimal involvement from your IT team.

    Track events related to what products your customers are viewing and many other details about their browsing, shopping and checkout actions. The plug-in comes with the Google Analytics Enhanced Commerce conversion tracking tag and other predefined transactional triggers, such as: category, product detail and search pages, as well as shopping cart actions, checkout funnel and purchase confirmation.

    Reduce cart abandonment and increase conversions with strategies grounded in sound customer data. See checkout funnels associated with product categories, product lists and sales performance—unifying the details provided by Salesforce Commerce Cloud and Google Analytics alone.


    Choose to enhance the data layer with your business-specific transaction data tags and improve analytics by defining custom variables and tracking on-site events. Add your custom triggers for a more effective, high-performing marketing strategy.


Related Articles, White Papers,

Infographics & More

    Discover how Marmot, outdoor clothing and sporting goods retailer explores shopping behavior and optimizes checkout processes with OSF Commerce’s products. READ PRESS RELEASE


    Find out how our Google Tag Manager implementation helped Kiehl’s and Lancôme collect refined analytics on customers’ shopping behavior at every step of their journey.


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Our Salesforce Commerce Cloud Expertise

Winner of Salesforce 2016 Partner Innovation Award in Retail, we’ve successfully launched over 120 stores for more than 70 brands, helping global retailers achieve international, omnichannel and commerce optimization goals. We are a Level 2 certified partner with a substantial Commerce Cloud practice size of over 210 specialists. We are LINK Joint Customer and Support Certified, with over 40 certified cartridges on LINK marketplace, our products being used by numerous customers around the world.

Our end-to-end consulting and implementation services enable us to deploy online stores on time and on budget. Our work has demonstrated we have a deep understanding of your business, which ensure we are qualified to develop any custom work to your complete satisfaction in a fast and cost-effective manner.

For questions, or to request a free consultation, fill out the form above or send us an email at, describing the nature of your request.